Ad Collisions used to be a problem for Magenta until an algorithm had been developed in order to solve this issue. Its name was Evasion, which we’ve changed to M-Evasion to suit our client.

Being such a success story, the project resulted into this case study.

I was involved in the art direction and the animation, which ended up being shortlisted for the category Digital Business at the Effie Awards.

This is the case study.